Successful Market Entry with the Support of Artificial Intelligence (AI)

This course is aimed at individuals with a concrete idea, a skill, a concept, or a product approach who are asking themselves how to develop an effective business model from it. The focus of the course is a clear process to develop a viable offer from market and target group research and a personal strengths analysis. However, before addressing business matters, participants explore their "WHY" and their motivation. They develop an inspiring vision, prioritize relevant goals, and ultimately formulate an offer that fits both their own way of working and the needs of the target group. This process is complemented by carefully designed exercises, AI-supported research guides, and advertising text templates provided in an accompanying workbook. The result is a clearly formulated, testable offer that can be validated without sales pressure. Instead of uncertainty, the vision and inner conviction now serve as the foundation for decisions.