More Qualified Leads with Facebook® Ads and AI

This course is aimed at self-employed individuals and marketing managers in small and medium-sized enterprises (SMEs) who have a strong offer but whose customer acquisition depends heavily on external factors. The goal is to build a functioning acquisition system that generates customer inquiries in a planned and efficient manner – independent of personal reach and recommendations. The foundation is a proven marketing funnel based on established sales psychology principles that has already been successfully used across various industries. This course thus combines strategic marketing understanding with concrete implementation aids and is aimed at all those who want to gain control over their customer acquisition.